American Bar Assoc.

The American Bar Association digital board was ready to update their collection of digital sites. They needed a consistent look across their many sections, in addition wanted to attract the next generation of lawyers. I how colors, typography, illustrations, and data visualizations could bring a fresh new feel to this respected institution.

ABA – 2
ABA – 10
ABA – 11

The Challenge

The American Bar Association digital board was ready to update their collection of digital sites. They needed a consistent look across their many sections, in addition wanted to attract the next generation of lawyers.

To make content reach users faster and more efficiently, the site's navigation structure is centered around the feed, or the stream—an infinite scroll of cards that represents a story.

ABA – 9
ABA Skinny 2

Some of the highest trafficed sections, which in turn became our feature pages were Events, purchasing educational materials and eboos, CLE courses, and Recent Legal News. Within those sections editors would create content feeds from a collection of components. My main focus was to design a responsive collection of cohesively designed components.  

We explored typography, color palletes, interaction animations, and various layouts to design a colleciton of pages that came together to form a design system custom to the new establisted brand style.

ABA Skinny 1
ABA Skinny 3
ABA – 7

Above and below are some early design explorations presented to the ABA digital board to help in guiding and establishing the new www.americanbar.org

ABA – 3
ABA – 5

Defining a modern yet mature color pallete paired with engaging photography that provokes exploring content, theirfore further immersing one's self into the site. Thru various reccomendation components, and site navigation we increase time spent on the site, and membership renewals.

ABA – 8
ABA – 4

Project Team:

Adam M Morris - Associate Design Director

Micah Lindenberger - Senior Product Design

Robert Gorrell - Creative Strategy Lead

Shaili Das - Senior User Experience

Layna Olmsted - User Experience

Michael Duke - Technology Director 

Selected Works

BBC News StreamCase Study

Rockwell GroupCase Study

LincolnCase Study

WWECase Study

Micah Lindenberger

Product Design

Interaction Design

Art Direction

Creative Strategy

Illustration

 

Find me in Brooklyn, NY

E. micahmicahdesign@gmail.com

Micah Lindenberger ©2020