The American Bar Association digital board was ready to update their collection of digital sites. They needed a consistent look across their many sections, in addition wanted to attract the next generation of lawyers. I how colors, typography, illustrations, and data visualizations could bring a fresh new feel to this respected institution.
The American Bar Association digital board was ready to update their collection of digital sites. They needed a consistent look across their many sections, in addition wanted to attract the next generation of lawyers.
To make content reach users faster and more efficiently, the site's navigation structure is centered around the feed, or the stream—an infinite scroll of cards that represents a story.
Some of the highest trafficed sections, which in turn became our feature pages were Events, purchasing educational materials and eboos, CLE courses, and Recent Legal News. Within those sections editors would create content feeds from a collection of components. My main focus was to design a responsive collection of cohesively designed components.
We explored typography, color palletes, interaction animations, and various layouts to design a colleciton of pages that came together to form a design system custom to the new establisted brand style.
Defining a modern yet mature color pallete paired with engaging photography that provokes exploring content, theirfore further immersing one's self into the site. Thru various reccomendation components, and site navigation we increase time spent on the site, and membership renewals.
Adam M Morris - Associate Design Director
Micah Lindenberger - Senior Product Design
Robert Gorrell - Creative Strategy Lead
Shaili Das - Senior User Experience
Layna Olmsted - User Experience
Michael Duke - Technology Director