Rockwell Group needed a fresh take on how they showcased designed created for the hospitality industry. I created a modular grid system that works across different break points appeals to the monochromatic minimalist.
How can we create a fun and intriguing experience that invokes exploration across the many diverse brands that Rockwell has designed for?
Keeping the styling sleek and simple allowed for imagery and stories to be front and center. The layout and stark color pallete pushes the idea of contrast by leading with a dark theme for the hospitality landing page and alternating to an light detail page, this reinforces the Rockwell brand.
The Hospitality page is a jumping off point to explore hospitality showcase pages of various restaurants, lobbies, stages, and environments that Rockwell showcases across the site.
Mariana Bukvick - Creative Director
Conway Liao - User Experience
Matt Chiemiel - Content Strategy
Micah Lindenberger - Senior Product Designer
JaeWon - Product Design