Rockwell Group

Rockwell Group, an interior design company needed a fresh take on how they showcased hospitality focused projects. The goal was to create a fun and intriguing layout / experience to drive exploration across the diverse hotel brands in Rockwell’s portfolio.

Rockwell – 2
Rockwell – 3

I redesigned the hospitality page, which is an entry point to explore the showcase pages of various restaurants, lobbies, stages, and environments on Rockwell’s site. I created a modular grid system that works across different breakpoints and appeals to the monochromatic minimalist.

Rockwell – 5
Rockwell – skinny1

Keeping the styling sleek and simple allowed for imagery and stories to be front and center. 

Rockwell – 6

The layout and stark color palette pushes the idea of contrast by leading with a dark theme for the hospitality landing page and alternating to a light detail page.

Rockwell – skinny2

Project Team:

Mariana Bukvick - Creative Director

Conway Liao - User Experience

Matt Chiemiel - Content Strategy

Micah Lindenberger - Senior Product Designer

JaeWon - Product Design

 

Selected Works

Subway PeopleProject type

ShopShop

BBC News StreamCase Study

LincolnCase Study

WWECase Study

Micah Lindenberger 

Product Design

Interaction Design

Art Direction 

Creative Strategy

Illustration

Micah Lindenberger 

Product Design

Interaction Design

Art Direction 

Creative Strategy

Illustration

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Find me in Brooklyn, NY

micahmicahdesign@gmail.com

Designing machines & systems since 2005

Ciao.

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