Rockwell Group

Rockwell Group needed a fresh take on how they showcased designed created for the hospitality industry. I created a modular grid system that  works across different break points appeals to the monochromatic minimalist.

Rockwell – 2
Rockwell – 3

The Challenge

How can we create a fun and intriguing experience that invokes exploration across the many diverse brands that Rockwell has designed for?

Rockwell – 5
Rockwell – skinny1

Keeping the styling sleek and simple allowed for imagery and stories to be front and center. The layout and stark color pallete pushes the idea of contrast by leading with a dark theme for the hospitality landing page and alternating to an light detail page, this reinforces the Rockwell brand. 

Rockwell – 6

The Hospitality page is a jumping off point to explore hospitality showcase pages of various restaurants, lobbies, stages, and environments that Rockwell showcases across the site.

Rockwell – skinny2

Project Team:

Mariana Bukvick - Creative Director

Conway Liao - User Experience

Matt Chiemiel - Content Strategy

Micah Lindenberger - Senior Product Designer

JaeWon - Product Design


Selected Works

Subway PeopleProject type

BBC News StreamCase Study

LincolnCase Study

WWECase Study

Micah Lindenberger

Product Design

Interaction Design

Art Direction

Creative Strategy



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Micah Lindenberger ©2020