Rockwell Group, an interior design company, needed a fresh take on how they showcased designs created for the hospitality industry. The goal was to create a fun and intriguing experience to drive exploration across the diverse brands in Rockwell’s portfolio.
I redesigned the hospitality page, which is an entry point to explore the showcase pages of various restaurants, lobbies, stages, and environments on Rockwell’s site. I created a modular grid system that works across different breakpoints and appeals to the monochromatic minimalist.
Keeping the styling sleek and simple allowed for imagery and stories to be front and center.
The layout and stark color palette pushes the idea of contrast by leading with a dark theme for the hospitality landing page and alternating to a light detail page.
Mariana Bukvick - Creative Director
Conway Liao - User Experience
Matt Chiemiel - Content Strategy
Micah Lindenberger - Senior Product Designer
JaeWon - Product Design